The goal is to reach beyond football, because FIFA firmly believes its responsibilities extend outside the sphere of the sport itself. In fact, FIFA hopes:

  • to use football's potential for human and social development, the promotion of health, the development of communities and the promotion of peace, by supporting local organisations who work in these fields
  • to ensure the entire African continent will benefit from the long-term effects of the 2010 FIFA World Cup South Africa TM
  • to send the whole world a positive message from Africa